1 director has bought £101k of Victoria shares across 1 disclosed dealing since July 2026. 1 of those has been scored against our six-point signal check.
| 24 Jul 2026 | Geoffrey Wilding — Executive Chairman | £101,130 |
Victoria PLC designs, manufactures, and distributes flooring products primarily in the United Kingdom, Italy, Belgium, Spain, Australia, the Netherlands, Turkey, France, Ireland, Portugal, and the United States. The company offers a range of wool and synthetic broadloom carpets, flooring underlays, wall and floor ceramic tiles, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass products, rugs, carpet tiles, and flooring accessories. It also provides logistics services. The company offers its products under the Abingdon, Avalon, Ascot, Carpet Line Direct, Casabella Ceramiche, Casainfinita, Capri, Colli, Distinctive, Dom Design Lab, Duralay, Edel Grass, Edel Life, Estillon, Ezifloor, Gaskell Mackay, GrassInc., Gripperrods, Hugh Mackay, Ibero, Interfloor, Keraben, Keradom, Kasset, Love Story, Metropol, Millennium Weavers, Royal Grass, Saloni, Schramm, Ceramiche Serra, Soft Step, Sonixx, Stainfree, Stikatak, Thomas Witter, Tredaire, United Works, Vallelunga & Co., Victoria Carpets, View Logistics, Westex, Whitestone Weavers, Wilton Royal, Dunlop Flooring, Frontier, Heartridge, Quest, Victoria Carpets, Cali, and the International Wholesale Tile brands. Victoria PLC was founded in 1895 and is headquartered in Worcester, the United Kingdom.
Every row is a public regulatory disclosure — a PDMR notification to the LSE — collected within minutes of being published. We don’t take company submissions and we don’t edit the numbers; the only thing we add is the rating and the reasoning behind it.
Sometimes. A director buying with their own money is one of the few honest signals in the market, but plenty of purchases are routine — small top-ups, scheme allocations, or a well-paid executive rounding out a holding. That’s what our six-point check is for: it separates the conviction buys from the housekeeping, and shows you which is which.
The pipeline runs every 15 minutes through the trading day, so a new disclosure appears here shortly after it’s filed. Company stats refresh daily.
Yes — that’s what the app is for. Follow Victoria and you’ll get a push the moment a director files, with the full analysis attached, plus alerts if the price moves after a buy you’re following.
No. ddbx rates the conviction behind insider buys and shows the reasoning. It’s information, never a recommendation, and never a guarantee. What you do with it is your call.